500% increase in traffic.


WANTITALL is a South African online shopping platform that sells over 14 million products. We helped WantItAll recover from a Google penalty and improve the crawling of over a million products, eradicating over 1000 toxic links and flipping a downward spiral into a sustained uptick.


Recovery & Fix Crawling.

Toxic Links & Recovery

We conducted a link audit, disavowed over 1000 domains and removed many of the worst offending links.

Millions of Products & SEO

We worked with WantItAll’s technical team to allow Google to crawl many more products, faster and more effectively.

Not only did we recover the traffic from before the traffic slide began, but, along with the technical team, we helped grow SEO to 30,000+ visits per day. We worked with the development team to fix over a dozen important technical bugs, including incorrect canonical settings, becoming mobile-friendly, fixing and implementing redirects, and maximising crawl budget.


500% Traffic increase, 30k+ SEO visits daily.


70 milliseconds. Google’s Average Download Time


Avg. Pages Crawled Per Day


New Users Per Day


Increase in SEO Transactions

“Working with the Cartello team was a breath of fresh air. They immediately understood our complex requirements and were able to think outside the box - developing a comprehensive solution, which delivered concrete results. Definitely experts in ecommerce SEO.”

- Justin Drennan, CEO at Wantitall.co.za

Let’s get your hyper-growth underway.
Start the process and get your:

  • .• Opportunity Report
  • .• Bespoke analysis
  • .• Tailored proposal
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