400% increase in organic traffic.

Overview

SUPERBALIST is the largest online fashion retailer in South Africa, delivering fashion easily and efficiently to millions of South Africans. We helped Superbalist by creating SEO content that delivered 20% increase in traffic and 40% increase in revenue in just a single year.

Approach

We developed a data-driven content strategy to hit steep targets.

Fixed a Broken Catalogue

Superbalist.com’s entire catalogue was being spun off into a large set of duplicates. Their mobile versions weren’t matching their desktop equivalents and what was left of their SEO content was being taken by spammers and scraped onto other sites.

Got Creative With Content

During our time with Superablist.com, we also helped launch their content marketing blog that goes far beyond fashion, offering linkbait pieces crafted to generate quality links using the psychology of people’s egos and more.


"We've worked with the Cartello team for a few years now. Their technical knowledge and ability to work with engineers stands them apart from the rest. Together, we have successfully pushed the envelope across AMPs, PWAs, website mergers and all around scalable ecommerce SEO."

- Luke Jedeikin, CMO, Superbalist.com

Results

The result was a 70% increase in transactions.

124

Categories’ Copy Reworked

100k+

Duplicate Pages Eradicated

97

Backlinking Domains Generated

+9

Domain Authority Increase

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