400% increase in organic traffic.


SUPERBALIST is the largest online fashion retailer in South Africa, delivering fashion easily and efficiently to millions of South Africans. We helped Superbalist by creating SEO content that delivered 20% increase in traffic and 40% increase in revenue in just a single year.


We developed a data-driven content strategy to hit steep targets.

Fixed a Broken Catalogue

Superbalist.com’s entire catalogue was being spun off into a large set of duplicates. Their mobile versions weren’t matching their desktop equivalents and what was left of their SEO content was being taken by spammers and scraped onto other sites.

Got Creative With Content

During our time with Superablist.com, we also helped launch their content marketing blog that goes far beyond fashion, offering linkbait pieces crafted to generate quality links using the psychology of people’s egos and more.


The result was a 70% increase in transactions.


Categories’ Copy Reworked


Duplicate Pages Eradicated


Backlinking Domains Generated


Domain Authority Increase

"We've worked with the Cartello team for a few years now. Their technical knowledge and ability to work with engineers stands them apart from the rest. Together, we have successfully pushed the envelope across AMPs, PWAs, website mergers and all around scalable ecommerce SEO."

- Luke Jedeikin, CMO, Superbalist.com

Let’s get your hyper-growth underway.
Start the process and get your:

  • .• Opportunity Report
  • .• Bespoke analysis
  • .• Tailored proposal
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