Young, fun and original, NAMSHI offers a totally unique online retail experience for the Middle East. Its vast product mix includes exclusive in-house collections, sports & activewear and globally-recognised brands, carefully curated for a style-obsessed following.
We increased their overal revenue by 54%, non-branded traffic by 55%. Cartello also successfully carried out Arabic SEO for all their regions, delivering 48% increase in sessions and 16% in revenue in Saudi Arabia. We gained top rankings for brands like adidas, nike, new balance and for shoes, dresses, sneakers, Arabian clothing and much more.
After several workshops we had a good understanding of their market, and the challenges their platform faced. We delivered a thorough audit organised onto a roadmap with key milestones and sprints. Detailed tickets, guides and videos to help developers with a key focus on mobile.
Mobile revenue contributes 80% to overall revenue and with Google's mobile first approach we fixed parity across desktop and mobile. We cleaned up Google's crawl and shaped internal linking to support high value brands and categories. We cleaned up the structured data. Removed a manual penalty and disavowed links.
We optimised category pages and generated many combination pages like brand + category, category + colour. We eradicated duplicates and cleaned up product pages.
On-site Link Manager for Arabic and English built for the client
Improved their non-brand CTR by using strong commercial messages that stands out in a sea of sameness. We saw a huge increase in average rank after boosting CTR across thousands of pages.
Improved non-brand CTR
With consumers across UAE, KSA, Kuwait, Oman, Bahrain and Qatar in both English and Arabic, having a solid international SEO strategy is imperative. We implemented hreflang, targeted regions and top cities and gained top rankings for local searches across many brands and categories.
Arabic Titles and Meta Rules Developed by Cartello
English and Arabic Copy Produced by Cartello
English and Arabic Copy Developed
Increase in non-brand CTR
Increase in Revenue
Increase in non-brand traffic